Tips for increasing line sales for the Holidays
The holiday season is certainly one of the busiest, especially for online shops. Each year, online sales during the holidays grow and in 2018, 60% of the population plans to buy their gifts online. It is therefore a very important business opportunity.
To make the most of this opportunity, you need to be prepared. Here are our tips for maximizing sales during the holiday season!
Suggest gift ideas
Highlight your big sellers or your holiday products on your website. To do this, it is possible to promote them directly on your homepage and insert a link to the product of your shop. Another way to showcase your gift ideas would be to make an article on your blog. Make a list of ideal products to give as a gift and add images. You can also share your gift ideas on your Facebook page, to put them even more in value.
Make special promotions
A must to boost your sales is to make promotions. In the context of the holiday season, you have three major events to promote your store: Black Friday, Cyber Monday, and Christmas. For these occasions, you can create promo codes on your store to give a percentage of discounts to your customers, or to put some popular products in reduction.
It can also be a good idea to offer free shipping either on all your orders or from a certain amount. This will certainly make your customers want to make an order. If you want to know more about the promotions you can do on your Webself site, check out this blog post.
Offer personalized gifts
If your shop allows you, the gift basket option can be very interesting for the holiday season. Combine some of your popular products and discover and create personalized baskets that your customers can easily give as a gift. Then, pack them with pretty Christmas wrappings. This is an opportunity to discover new products!
For the holidays, some of your customers may wish to give a gift card from your shop to their loved ones. For this reason, it could be interesting to make physical gift cards, or gift certificates they can offer to someone. It is always more pleasant to receive a gift in your hands, rather than an electronic code.
Be ready
As the holiday season is one of the biggest periods of the year for an online store, you need to prepare yourself properly. To be ready, first make sure you have enough stocks of all your products (but especially your big sellers). Then make sure you know the order deadline so that shipments are received before Christmas and communicate this date to your customers.
Then, as returns will be inevitable after this period, also prepare a simple procedure so that everything is done easily. Post it clearly on your website, for example on a FAQ page.
To communicate well
Finally, so that all your customers are aware of your promotions and important information, make a calendar of publications on your social networks. Share your gift ideas at the beginning of the month, post promotions later, and announce the purchase deadline for shipments before Christmas a few days before. You can also decide to make an advent calendar, so put a product on sale every day before Christmas. The possibilities are many. Then, do not hesitate to sponsor your publications, especially those concerning promotions. This will help you to find a new clientele.
Are you ready for the holiday season?
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